What happens when you mix almond milk "holiday nog," espresso martinis, and two seasoned coaches talking shop? You get a masterclass in building a business that actually respects your soul. In part two of this deep dive, Erin and Elana move past the "Goal Swamp" of Facebook ads and cold metrics to explore what it really means to nurture relationships and lead with a pure heart. From the library of 700 books to the literal "pointy witch hat" Erin wears for coaching sessions, this episode is about shifting from "how do I make money?" to "how can I truly help?".
In This Episode, We Discuss:
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The Espresso Martini Experiment: Why Elana is "doctoring" drinks with holiday nog and why staying awake past 9:30 PM is the ultimate entrepreneurial challenge.
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Beyond the "Lead": Moving away from "robot empire" terminology and focusing on the people already in your orbit.
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Creating Safety in Marketing: How working backwards from "what does someone need to feel safe spending their time with me?" is more powerful than any $300k revenue goal.
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Old Lady Wisdom on Rejection: Why rejection isn't personal or final—it’s often just a sign that you haven't created enough safety yet.
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The Luxury Car Sales Experience: What high-end car sales can teach us about non-pushy, high-integrity invitations.
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Wearing the "Magic Hat": Why Erin mentally (and sometimes literally) separates "business building days" from "coaching days" to keep the space sacred for her clients.
Memorable Quotes
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"Are we growing people right now? Like, what are we doing? People are not leads." — Elana
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"There's nothing I can do or not do that's going to bring this person closer if they're not the right person." — Erin
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"My coaching hat is on... it's a pointy witch hat and we're doing magic with clients." — Erin
Erin Aquin is a Master Certified Life Coach and co-author of the #1 bestseller "Superabound: Live the Life the Universe is Dreaming For You." She provides whole life coaching for business owners, integrating success and personal fulfillment through her unique all-in-one approach.
Learn more at besuperabound.com
Elana McKernan is a Master Certified Life and Creativity Coach who specializes in helping perfectionists create more by treating themselves better. You can check out her free content here and learn more about coaching with her here.
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