EP 5: Confession Thyme (pt2)

If you’ve ever felt pressured in a sales conversation—or worried that you were pressuring someone yourself—you’ll want to hear this episode. Erin and Elana dive into the messy realities of selling coaching, sharing their own horror stories and the lessons that came out of them.

Instead of following “proven” formulas that feel misaligned, they explore what it looks like to build trust, create genuine connections, and let clients make empowered choices. The conversation is candid, funny, and refreshingly real about the challenges of running a service-based business.

What you’ll hear in this episode:

• Why high-pressure sales tactics don’t work for values-driven coaches

• How to create renewal conversations that feel respectful and client-led

• The hidden costs of starting a coaching business without financial runway—and how to give yourself more space

• What to do when you feel resistance toward “industry best practices”

• Why lowering the stakes (with hobbies, support systems, or mindset shifts) makes you a better coach

This episode is a must-listen if you’ve ever thought, “There has to be a better way to sell coaching than this.”

Erin’s Thyme & Honey Botanical Spritz

Ingredients:

• Seedlip (non-alcoholic botanical spirit)

• Fresh thyme (infused in honey and sun)

• Honey

• Soda water

• Lemon

Method:

1. Infuse thyme sprigs with honey in the sun to create a lightly sweet, herbal syrup.
2. Add a splash of Seedlip into a glass.
3. Mix in soda water and fresh lemon juice
4. Stir in the thyme-honey infusion.
5. Garnish with a sprig of thyme.

Elena’s Blackberry Maple Spritzer

Ingredients:

• Sparkling water (or soda water)

• Fresh blackberries (muddled)

• Fresh lemon juice

• Maple syrup (to taste, in honor of Canada)

• Fresh thyme

Method:

1. Muddle blackberries at the bottom of a glass.
2. Add a dash of lemon juice and a drizzle of maple syrup.
3. Top with sparkling water.
4. Stir gently to combine.
5. Garnish with a sprig of thyme.

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Erin Aquin is a Master Certified Life Coach and co-author of the #1 bestseller "Superabound: Live the Life the Universe is Dreaming For You." She provides whole life coaching for business owners, integrating success and personal fulfillment through her unique all-in-one approach.
Learn more at besuperabound.com 

Elana McKernan is a Master Certified Life and Creativity Coach who specializes in helping perfectionists create more by treating themselves better. You can check out her free content here and learn more about coaching with her here.

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