In this episode of The Coaching Mixer, Erin and Elana sip espresso martinis while exploring business growth, coaching, and the myths that keep people stuck.
They start with a listener question: why so many coaches believe there’s a “right” formula for growing a business—and why that belief often gets in the way.
Erin and Elana unpack the fantasy of the perfect funnel, the overreliance on marketing tactics that don’t fit, and the avoidance of the most basic (and uncomfortable) truth: clients come from talking to people.
You’ll hear thoughtful reflections on:
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Why chasing growth formulas can be a form of procrastination
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How trust, not tactics, is the real growth engine for service businesses
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Why introverts aren’t broken at business, and why “visibility” doesn’t have to mean performing online
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The overlooked power of your existing network and small, human invitations
This episode is for coaches and service-based business owners who feel pressure to market in ways that don’t feel like them, who suspect there’s something simpler underneath the noise, and who want permission to stop forcing themselves into someone else’s blueprint.
Erin Aquin is a Master Certified Life Coach and co-author of the #1 bestseller "Superabound: Live the Life the Universe is Dreaming For You." She provides whole life coaching for business owners, integrating success and personal fulfillment through her unique all-in-one approach.
Learn more at besuperabound.com
Elana McKernan is a Master Certified Life and Creativity Coach who specializes in helping perfectionists create more by treating themselves better. You can check out her free content here and learn more about coaching with her here.
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