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352: Creating a life most only dream of (Part 2 with Tricia Dempsey)

Entrepreneurship • Apr 1, 2026 3:37:49 PM • Written by: Erin Aquin

If you have ever wondered why your business feels heavier than it should, this conversation will give you a clean reframe: your energy is not a "nice-to-have". It is the primary asset. Erin Aquin and Tricia Dempsey unpack what it looks like to protect the most thing in your business with real boundaries and real systems, so the business can grow without costing you your health, your relationships, or your joy.

In Part 2 of their conversation, you will hear a candid behind-the-scenes story about what happens when boundaries slip, and why the answer is not to be tougher.

What you will learn:

  • Why founder energy is often the real bottleneck, and why pushing through is rarely the right solution
  • How to reset boundaries without becoming less generous, less caring, or less customer-centric
  • A practical way to think about saying no as simultaneously saying "yes" to the Vision you are building toward
  • Why it is easier to hold a standard when you have multiple support pathways (systems, team, and clear containers) instead of relying on heroic founder effort
  • How to treat your clients like capable adults, and why that respect changes the quality of people you attract

Featured Resources:

If today’s conversation lit something up for you, Erin can help you create the mindset, strategy, and structure to build a business that supports the life you want. Learn more about coaching with Erin at besuperabound.com/consultation

Enjoyed the show? Please leave us a review on Apple Podcasts or Spotify—it helps other creative entrepreneurs find the show!

 

 

Full transcript:

Yes, I think a lot of people don't realize that the number one asset in that business is the energy of the founder. You know, I I'm sure I've shared this with you. I know I have shared this with you, but I'm like it reminds me of when I was a tour manager for musicians. The most important thing is that the star of the show, the people who everyone is paying a ticket, paying a high ticket price to come and see. Yeah. If that person is not able to go on stage and do their magic because they're tired, they're burnt out, they're worried about all the things, that is the job of your support team. That is the job of all your partners, all the platforms so that you can be the star. Yeah. That makes the audience feel something and feel like it's been the best metaphor. Good. because because I've actually given that metaphor to my team about like you know here's here's kind of what's happening and here's how my energy is best when I show up and if I don't show up and sell something then we don't have a business every single day. So, so that's been the best metaphor. I thought about you this morning because I had this really boundary slip this morning with this I had a webinar last night and we have a nextstep session on Thursday for people who are really serious and one lady texted me last night and she was like I really really want to do passport but Trish that time on Thursday I just can't make it work. I never say great how about tomorrow morning. I never say this. I never do. I'll be like hey text me here. I'll be happy to answer your questions. just happened to be like in a good mood and I was like great how about I give you a call after coffee in the morning time she's like great and I call her and the first thing she says is I love what you do I have zero dollars so I wanted to see what we could work out here and I was like this is what happens when you let your boundaries live and I gift from the universe to you oh my gosh it was like they knew I was going to talk to you today and I said to her I said help me understand why you would book a call with me and take my time when you have no intention of taking a next step with us like where I've given to you two and a half hours of time last night and an open Q&A where you could have asked any question. She was like I was just really wanting to talk to you about my personal circumstance and she was lovely but I I said to her I said listen I would never book a call with a coach knowing that I had no intention to do it. And so it was such a good lesson because I've been asked about that two or three times this week and and I'm like, okay, boundaries back in place, but only because we have lots of ways we support women. I think this is the big thing that I realized is that if you have a very strong boundary about things, there are probably seven ways your team can support that person. We've built custom GPTs called Ask Tricia. You could literally go in and ask Tricia anything. um you know we have a nextstep session that we we handle all of the calls and all the coaching on that call. Um we spend we spend four or five hours with a person before they buy from us. That's what no most coaches do not do that. Yeah, it's true. Um so we are generous with our time within this constraints of when it's available and not to everybody. And that was was almost like I literally got off that call this morning. I was like I'm going to have to tell Erin about that today. she's probably going to she'd probably have some coaching about that. Um but but no, I I I think it's I think it's made me realize that almost anything that I desire, I can really work that result into a process or a system that works well for me and for the people that we serve because that's we're we're ultimately we're very customer centric and very very sensitive to customers, but we give them lots of different ways to be supported. And I think that's been a big aha moment versus like giving up my energy or giving up or letting things slip or giving up more time with somebody. It's really been about how do we put a good system in place that supports the greater good. Yes. While we while we really protect and put good boundaries and they feel really supported. Nobody ever says every time I put another boundary in place I'm afraid we're going to get terrible reviews for like the next month and nobody ever says it because we've really been thoughtful about it. So, so that's been a really big shift for me personally, too. I I love that. And I mean, you got a little gift in that phone call because, okay, it would have been worse actually if the person had said, yeah, I just wanted to talk to you. Here's my credit card. Because then you would have been like, maybe I should reopen, like make myself available. Exactly. as expected. It was, you know, not the right time for that person and their situation right now. Um, I I actually really love the idea of personal filter where the every time you kind of say no to something that is kind of outside of the the bounds of how you would normally do it. You are at the exact same moment saying yes to the vision. Yeah. Like by saying no to having these indivi because I know I I think when we started working together you were talking to a lot of people. I talked to everybody that signed up. Yeah. 30 people a month. Like I was talking to people constantly. That was I was constantly doing that. And I really thought like even in how I designed my program, I used to think I needed to teach everything live for somebody to actually get it. We changed that model and people locked in and did even better. Mhm. Yeah. Because now they don't have you holding their hand in the same way. They can't say, "I have to cry to Tricia today about the same thing that someone else cried to her about three hours ago." No. Because similar to similar to probably your best customers, our best customers are really internally motivated. I mean, they they don't have to they don't have to be convinced and they don't have to be overly sold to. they are really personally motivated and and they don't have to have somebody hold their hand because they didn't get to an executive level making 300k a year with somebody who like holds their hand and they actually feel offended. You attract a very different type of customer when you treat them like that. Yeah. So yeah, major major like upgrade in the kind of people that you attract and also in the way that they like to be supported. So, and they can always they can always extend the coaching experience by paying more. So, if they want a one-on-one, they're welcome to grab it. It's not part of our program, but they're welcome to grab it. And because we have such good systems in place, I was saying this last night on the call, out of, you know, 800 women that we've helped launch businesses, we probably booked 101 ones after eight, you know, like hardly anybody books it because they really get the support they need inside of the way that we structure Passport. And I think it speaks to your, you know, just how safe you make people feel and how you articulate the fears that these women have that are real. Um, I I also love you just said something. You know, I know there's the there's a marketing trend that I personally really hate where people say, "Dumb it down. Talk to them like they're a 5-year-old. Explain it to a first grader." And something I really admire about you is you talk to your women as though they are the capable, intelligent women that they are. And I've always loved that about you. You treat your clients, your customers, your potential clients with so much respect. Yeah. And I They're incredible. They're incredible. And you treat them like they are. Yeah. They're incredible and so capable. But it it's funny. I think about um I had when I was in Atlanta, I had this group of women that I was very very close to. I called ourselves the party of five. The five of us met every quarter for I don't know, I don't even know, some of us started like 20 years ago. I mean, we met every quarter and we would get, you know, there would be a lady who was a CI CIO, two of us were CEOs, you know, a woman who ran like the largest partner program for Salesforce, like uh like just incredible, incredible women. And we would all get together and when I think about our women, I think about, okay, if I were having a glass of wine and a nice little appetizer at one of our favorite restaurants, what would the conversation look like? And and how would we cuz cuz those kind of women hate the overly cheerleader facade, you know, Erin, you can do it. Like you look at you. You're just you're everything. You know, I mean, I think about my friend Jennifer who is basically like Tricia, knock it off. Get get back in there. It's like like I think about the way we talk to each other and and the way that we support each other and the way we also acknowledge like we're all moms in a lot of ways and we're all trying to like grow our kids up and make sure that we don't screw that up and at the same time we're we have really big aspirations about what we want to do, but we shouldn't sacrifice that because we have kids or because we have a mom. I get like a a text a week from somebody that says like, "I just can't do it. I'm a single mom." And I'm like, "Yes, you have to do it because you're a single mom." like you, it has to happen. You probably do it better than anyone else because you're a single mom. You're going to be more committed than anybody else. But I think about the way that dialogue goes down and I think about that in like the tone that I talk to her in. We're just in the middle of like a brand relaunch and I'm I had to write the tone the voice and tone of our thing and I'm like I'm like we should talk to her like she's a respected executive and we are girlfriends sitting at a dinner table talking about the future the real risks of the future what's at risk and the real opportunities of the future like very candidly what's at stake and what is possible and um you know I usually it's funny I always get this question at the end of every webinar which is like well Tricia of like like what's your success rate and how do you know that somebody's going to be successful? And I and I answer that because I' I know what the success rate is as we define success. But what I really say to them is you have to you have to have these three things to really have it. And if you don't have these three things, you shouldn't do this. So let's go through them. Do you have this? And they're like yes, yeah, sure. I have that. And I'm like, do you have this? Yes, I'm do. And then I get to the third one. like you have to really really have this, be willing to do this. If you're willing to do this, you will be successful no matter what my success rate is. These are the characteristics. So, it's like it's like getting her to acknowledge this is not about me getting on a dog and pony and making all the like juggling and making sure she knows that I just know all the things. It's not about that. It never I don't think it ever comes down to when she decides to work for us whether she really believes I'm credible or our program is going to make it happen for I don't really think it ever comes down to that. You know, it always comes down to her personal belief that she can do it and that she's going to do it. And that's the number one reason she spends money or she doesn't spend money a lot of times. So, I wish I was better. Like, as a coach, so many times I wish I was better. I think about like what would Erin ask or what would, you know, Bev ask? I think about like like what would somebody ask if they were in that position to challenge somebody's thinking about what's possible for themselves? Can I offer that something about that? That's like a really interesting thing. But I actually love that you just straight up tell them the three ingredients that you've seen that make people successful or not. Um because a lot there is like a coaching marketing technique that I also don't like where somebody does like challenges like how can we get you thinking this way but then you're often spending I'm sure you have may maybe sometimes you've had people in your program like this but you're then you spend more time like coaching them on their belief in themselves rather than like helping them figure out what's between them and their next lantern. Yes. Yes. And and that is I find that kind of very boring coaching. Yes. That's like not excite. I that's why I only work with people like you. Yes. Well, I think about a lady yesterday that I was I was on a call with that got referred to um by a a a CIO that I knew in Atlanta really really well. And I was talking to her yesterday and I'm like, "Have you ever had a coach?" And she's like, "No, no." You could tell it was almost like e people that have coaches. And I was like I was like well she explained her business to me and I was like you have two blind spots. I'm not even sure you're aware of them. Here's blind spot number one. Here's blind spot number two. She was like what? Wow. Yeah. Mhm. And I was like she was like I didn't even know. She's like number one I didn't even know that that was that that I had them. And number two I don't even know what to do about them. And I was like great. This is what we do inside of our program. But I said to her that's the power of coaching. Like I I do feel like it's like it's like you think you got it all figured out in a good way or a bad way, no matter how you think your outcome's going to be. But it's like that revealing of the blind spot, revealing of like what's possible. Revealing of like here's seven different ways you could solve that. You do that a lot for me in our coaching is you're you're like, "Okay, well, let's let's like just brainstorm like how are all the different ways that we could solve that?" And it's like flips my brain because I love brainstorming and I love strategy. I love problem solving. And they do, too. My woman does too, but when it comes to her own self, you know, we get women a lot of times at the lowest points confident wise that they've ever been at. We get women who just got let go from somebody that they trusted and worked for for 10 years. And we find women who are just like been like gas lit and ignored and shift to the side. And she knows she's no longer got a seat at the table. and all of her identity is tied up in her her role and what her title is and how big her office is and all and whether she says it or not, this is how we all feel. And we catch them at the really lowest low. So, I'm it's like that sensitive coaching of like you're you're really not wanting to get into the pool with her to to swim around in this like sea of misery, but you're also showing her like there's this flow over here that you can get into that is just going to take you to a very very different location. Do you want to get in that? Do you want to get in that pool and let's do it together? Um, but yeah, I do I find the I find very boring coaching analogies too in some of the spaces that I've been in. Um, and really kind of very flippant um wrote answers um to things and and for all of us it's a little bit more complicated and deeper than that. Absolutely. Yeah. And I'm that is something you know you mentioned that you've always been a natural leader but I think sometimes sometimes when our story is very similar to the kind of work that we do it is easy to be a little too connected to the story or a little too committed to the strategy because this is what worked for me. And something I love about you, and we'll say this about like your mindset, is that you are so flexible in the way that you think. You're curious about what you're thinking. You're curious about where where this could go. You know, you always have seven or eight different ideas and pathways. And I think that that's what makes you a really lovely person for your clients to work with because you're not just saying here's the the hardcore formula that you must follow to do this, but you're going to you're saying here's a path that we've tested and tried with a lot of people. Here are the three ingredients you definitely need to make this work. Yeah. And then we're going to give you a community so you can see how other people are making it theirs. How other people are Maybe some consultants are very warm and maybe some of them are very strict and hardcore and that all can be welcome because someone want someone wants to be the customer of that person. Yes. Well, and I think it I think having like the opportunity to coach so many different women in so many different models that work for them. I had one lady who had a three-day offer and she did it once a month and then she spent time with her kids. Like I have I have people who, you know, go onto one or two retainers and then that's the only clients that they work with. I have other people who drop in and do a 30 or 50k project with somebody and then exit out. Um I've seen people who have a hybrid mix. I've seen people that use speaking on the front. It's it's really comes from the tapestry of so many different women who have so many different types of goals that are going to make their lifestyle work for them inside of their business. And and then, you know, sometimes I get to see that through with a woman and I get to see it actually happen before she graduates. And sometimes she stays in touch with me and is like, "Oh my gosh, somebody texted us this summer and was like," Trish, I've spent the summer in Portugal. I've served clients 15 hours a week and I've gotten to see where like my grandparents lived and I'm I'm spending time with my my cousins and my blah blah blah blah. And I was like, and and she just has a totally different model of the way that she does things than anybody else. I like the concept of of the match for my temperament because things that work for me and I have so much resistance. So you're such a great writer. Every time I think about writing a book, I just want to almost throw up. So I know like all of that resistance. Sometimes resistance for me is like, oh, this is a clue that I'm I should be doing this. But when I have no relief of the resistance, I'm like, "This is not going to be my match," you know? But I think about like this so fascinating to me that some people really love to hop on TikTok and create videos and all kinds of content, let people into their little world. I'm watching this guy right now from New York City who like shows us the life of a day and a dad in New York City in his 40s every day and I'm like fascinated by his content and I'm like, I would never. I would never. But I find that he's got a million followers and God bless him. And um and I and there's some I took a quiz recently on like marketing match and I was thinking, yes, this is what I think about like some some women love to speak. Great. Let's put a speaking on the front end of your funnel. Some people love to write. Great. Let's create a blog or a book. Some people love um like podcasting would be the death of me because I usually think about I don't know. You're pretty good at it. I know. I think about podcasting though as like I love seeing your face, but the minute that I don't see somebody's face, it's so about the energy of a person for me. So live events are great for me because I really beat off of the live events. I think there's so many ways and I and I had one coach that said this a long time ago in a program that I was in and I've just really never forgotten it which is which is no matter what you decide to do to market your business or sell your services, you will find people who are very successful doing it that way. Yeah. Yeah. So it doesn't matter whether what I choose if it feels in alignment for me I can make anything. I have this idea right now in my business that that I'm convinced is going to be a home run. I'm going to I'm convinced it's going to be a home run, but the early returns are this going to be a complete flop in my gut. I know it's going to be a home run. So, I will keep working at that until we make that a home run. And that's that's just kind of the wiring of my brain in general. But yeah, for anyone who just missed that, that is the mindset of a successful person, a of whole life success, not just with your business. Yeah. It's believing in something as though it's going to happen even before you have evidence that it's going to happen. I mean, Erin, it's so biblical and we have like different different ways that we view this in terms of the world, but it's so biblical and and I feel like I've always had a gift of faith. Like I I you know, I this is so personal, but like we worked through this over the last year, you and I did, where we put a deposit down on a house. We thought we were going to sell a lot and have all the money for it. And as time kept clicking on and, you know, almost a year is coming up, we we had not sold the lot. And I was I told Jeff I was like I wake up every day and just know that that's still going to be fine. We didn't have any way to figure like on paper that was not a math equation that was going to math. And at the very last minute my husband comes in one morning and is like you're not going to believe this. He'd been in the military. He's like you know I can get the the military thing. We have a I mean we live out in a place where real estate is crazy. And I'm like I didn't think we could get it for this much money. And he's like yeah we got it. And I was like, I just have a s a deep sense of peace when things are in alignment. Even though I do not know how that is going to work out and I think some of that is like and most and I it's never not worked out. So I have like a great track record of it working out. But it's always been a lot of adjusting and fine-tuning and um you know just seeking out or like being aware like being just aware of where the opportunities are and the door little doors open and sliding through them as as fast as you can before they close again. But yeah, I I have it. We have like different ways that we see that but such similar resolve once things are in alignment like you did. I would have never in my life would have said I would have been somebody who would have said please do a tarot card reading with me. But when we did our tarot card reading at Christmas time, that was such an unlock in my interpretation of how I think about that spiritually to be able to use the messages that I was getting from the universe. I mean, I really do believe I got I we drew exactly what I was supposed to hear at exactly that time. And and I think like that resolve to the future really really was the unlock for kind of where we are today. Um so yeah, I have very like not and not it's not even stubborn because I I wouldn't even call it like stubborn. I'm not stuck on something that clearly is not the right thing. I think I've learned to tune into what feels like the right thing and then just be resolved to making it the right thing. Yeah. Yeah. Resolute. It's a really good resolute. And you know, you said you have a incredible track record because you don't just take the messages and feel warm and fuzzy about them. you then go say, "Okay, we're gonna go create this or we're gonna make the space to let it come in." Yeah. I mean, the way the way that I ended up I even think about like how I ended up in Park City and I ended up in Park City because when we brought my daughter here for graduation from college, we would sit out on this beautiful porch. It was low humidity. I lived in the southeast, so the humidity is horrible in the in the south. sitting out on the porch having a beer every night talking about like how lovely this weather is, how much we like it out here, just how lovely. We've been coming here for 25 years and literally one of the last nights my hus I said to my husband, "Why don't we just like move out here?" And my daughter's sitting on the other chair and she's like about to have a heart attack and my husband was like, "Well, can you like do you think we do you think we could move out here?" And I'm like, "Why not? Let's just go back and put the house up for sale and see what happens." And my daughter didn't think that was really going to happen. But you know, she now she knows enough about her mom and dad if we say if we say something's probably going to happen. We went home and put that house on the market and sold it in two days. Almost doubled our money on that house. Wow. Moved out here a month later with nothing. We put it every we put like our clothes in a pod and we moved out here and I and I remember because the and what's so crazy is how the universe works for us is you know like we had looked at a house and a series of houses that we thought about buying as a second home 5 years before that and I said to Jeff wow Jeff if this particular row of houses I don't know if you remember me telling you this particular row of houses comes available I would buy one of these right here and we initially came out to rent and the night after we sold the house and put it under contract Jeff's looking online. He's like, Tricia, you're not going to believe this. Remember when you pointed at that row and you said, "If that comes available," he's like, "That's available to rent today." And we locked down the rent and we were in there and I was like, I just was like, "Thank you, Jesus." Because that all kind of came together in a way that nobody could. There's no other explanation for that other than you're moving in faith. No other explanation for that. It was so crazy. And now that I live out here and I and I and literally in that area there's thousands of houses that that particular unit was available. I'm like this is only like being led by what I feel like is the right next move. Um so that you couldn't have said yes to and wouldn't have even known about if you hadn't taken the leap and put your house up for sale. Yeah. I think you have to take the first step before the rest gets revealed and you don't have the luxury. I I talked to so many women that want to get risk down to zero. Right? And it's like name another circumstance in life where the best thing that ever happened to you gets down to zero risk. Nothing. Yeah. The only time there's going to be zero risk is when we're not here anymore. When we're done. That's it. That's it. Right. there's zero breath, you get zero risk. You get zero risk anymore. But I do find that the ones that are like willing to and for for some of us that comes so naturally, for most of us it doesn't, right? For most of us, it comes with like a lot of resistance and a lot of like we're looking for all the signs and we're looking for all the things. And the truth is the first step has to happen before the rest gets revealed. Oh, I'm so glad you said that. Um because I think you know different different spiritual practices but a lot of people like in in these kind of in in any faith or spiritual world will say I'm just waiting for a sign. I'm just waiting for a sign. I really do personally believe you have to make the first sign. You have to do the first thing that switches on the light to say this is what I want. This is I'm I'm really serious. And and Erin, I'm curious for you. Yeah. Where do you hear the first sign? Like what's your what's the indication you've gotten the sign that you're to take a left or take a right? It's it's like a thought pops into my head. And I'm just like, oh yeah, that's a great idea. And then I'm just like, who said that? Who Yes. It's not like And then I'm like, where did that even come from? And that happened with our house, too. Yes. We weren't even looking for a house. And we walked into this house and said, I looked around. My best friend was my real estate agent and we said, she was like, "This is your house." I'm like, "This is my house." Yeah. Isn't that crazy? Twice as expensive as where we were living. We didn't really know how we were going to afford it. Um, but then within the first year that we moved in, our stocks went crazy. My business finally took off. Like, we we were suddenly like, "Oh, that's how we're going to afford it. That's how that's how it's gonna magic." It's so true. It's so true though because I I think like there's a difference. Here's here's my distinguished difference is that sometimes I'll hear a thought and I'll think like a little cloud that just kind of goes in my brain. It little swishes around for a minute and then it kind of goes out. That thought I don't pay a whole lot of attention to. Oh, sorry. Put my little hand up. That thought I don't pay attention to a whole lot. It's the thought that comes in my morning time on Monday and then comes back in my quiet time on Wednesday and then I'm out talking to a friend and they say something to me that mirrors back the same thought again. And by the time I get about three or four of those, I'm like, "Okay, this is probably something I should say out loud to somebody." So, usually it's like, "Hey, you're you're not going to believe this, but I was thinking this is this crazy? Should we should we maybe be doing this?" And then my husband will say like, "Oh my god, that's so weird that you say that." Like it's almost like sometimes my husband and I are in the kitchen doing something and we sing the same song at the same time and I'm like, "This is so bizarre. How would you sing this line from the same song at the same time?" So I know like there's some people that I just have that like connection with where you know like you say something out loud and they're like, "Oo, that just feels like that should happen." And usually it's like three signs because I get a lot of thoughts. If I paid attention to everything, negative or positive, that really went through my brain, it would be dangerous. But it's usually like it's like it's like you looked at a house online, probably saw that house and thought, "Well, that's cute." And then maybe we go with our realtor and you come back and you're like, "Wait a minute, this feels like it's going to be my house." And no matter how it looks on paper, Yeah. it did not make sense on paper. It does not make sense. And and that was the that was uh it was a year before COVID happened and you know we're in Canada so we had a lot of lockdowns. We would have been stuck in a open concept condo with our two toddlers. Oh my god. It would have been that sounds like a I think our marriage would have survived but instead we had this beautiful house with many rooms now like separate buildings for our offices and a backyard. And I'm just like, thank you to the universe for Yes. for keeping us sane and exactly what you needed at exactly the right time. Isn't that fun? I That would have been horrible. I think about the people that got locked down in studio apartments in New York City and couldn't go out and I'm like, you know, and I remember just being in co we lived at the lake and every day we got out on our boat and we sat on the back porch and like had this beautiful breeze going through. We get our laptops out and my daughter had a meltdown one day at the lake and I and about co and I was like I just want you to look around. Yeah. I want you to see. I'm like we're on a boat in the middle of a lake surfing during co I think we're going to be okay. You know it's like it was like just consider all the people that are literally you know like are not able to leave a 10 by10 room and and go anywhere during this time. So, oh my gosh. And so much of it is possible because of you saying yes to you and what you've created. Um, I know there are people who are still stuck on you said there were three things. And sorry everybody, you have to watch the webinar. You have to go. She's not going to tell us the ingredients. I'm not even going to ask because I know you have to just go to find out what the ingredients are. I'd be happy to share. I'd be happy to share on the master class. On the master class. Yeah, it Yeah, that's so funny. That's so funny. I didn't even realize I didn't share them with you. No, it's good. I think it's good. And I because I think that, you know, we were just talking about kind of our own intuition or however that that comes up for you. I think, you know, if you're if you're thinking about something, if this sounds interesting, if you're hearing Tricia's voice and you're thinking, "This is a path I need to investigate." Uh she's a ton of beautiful resources. We're going to link to all things Thrive Hive. Tricia, um, get on her list, go to her class, check it out. Um, I can say with full authority. I've seen behind the scenes. It's very good. She's the real deal. And we've, and Trish and I have talked about this, there are not a lot of people who do things online who we love and trust, unfortunately. But Thrive Hive is real and and Incredible. Yeah, you you know, so much of that has been such a gift to buy so many things over the years that have been such a disappointment. I bought all the things. I know a lot of your listeners probably have too. We love all the things. But I, you know, it's funny. I did a mastermind a couple of years ago and it was a very bro marketing mastermind, but I just really loved these three guys. And what I realized when I got on the inside of that mastermind, and they were brilli absolutely brilliant. Absolutely. They were really the real deal. Truly the real deal. Um, when I got on the inside of that mastermind, I just got to see what it was like to experience somebody who overd delivered every chance they got. Yeah. And I remember I remember finishing that program and thinking if if if my if I get my program to half of how they surprised and delighted me the entire time I was part of this, this would be absolutely incredible. I'm I'm going to work my tail off to make that feel like that because but I still think, you know, like I buy a lot of I buy a lot of things that I I remember Bev saying to me one day, listen, um if you get 10 or 20% out of a program that you buy, you actually have probably gotten more than you than you like that's that's a good value sometimes. And I think the opposite. I think if somebody comes in and gets 80 to 90% of what they were looking for inside of my program, I'd be thrilled cuz the bar is so low in our space for actual getting what you paid for. Um, and when and when you really blow it out of the park for somebody, I mean, we we really really worked hard on that over the last year. And when I look at our Trust Pilot reviews and I and I think about like, oh my god, like you read somebody who did a Trust Pilot review four years ago and you're like, oh, we just were not there. And you and you think about all the iterations and all the small little tiny tweaks that you made where somebody just feels like they walked into the most luxurious spa ever and put a luxurious lushy robe on and we're taken care of every every step of the way. That is become like our standard for how we want somebody to feel when they do our program. And and it you know your your people I know would be our people too. So if anybody has any interest in that, please come learn about the three things. She won't text you and she won't call you personally. Don't she's not Don't ask for my phone call.

Thank you so much, Tricia. We'll post everything in the show notes for today's episode and and last week's episode. Um I just I adore you. I love what you're building. You're a constant inspiration to so many people and I just beam love right at you. Oh, I feel it. I'll take it all all the love that I can get. So, thank you so much. I can't believe we haven't done this yet. So, I'm so glad we're getting a chance to do it and and I just anybody that's considering coaching with you or working with you, this has been one of the most transformational two years of my entire business life. So, I I'd say right back at you that, you know, I I think I think everyone needs a coach at every time. When you get lucky enough to get one that is such a great fit and understands your world and speaks your language and can be so supportive, it is absolutely transformational. I wish we had a little timeline that we could like fast laps my business from the time we started working together to where it is now. It's been it's been worth every single penny. So, if somebody's listening and they can work with you, they absolutely should. That's so very kind. They should work with us both. They get they would get all the things. Oh my gosh. Yeah. Go be a consultant. It's the best. Have Fridays off like Tricia. Have people at your house for two weeks if you want them or go travel to Portugal for a month. Exactly. Exactly. Oh, thank you so much. Thank you.

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Erin Aquin