325: Selling With Soul
Decision Making • Mar 26, 2025 12:00:00 AM • Written by: Erin Aquin & Steve Haase

In this episode, fresh from their travels in Mallorca, Spain, Erin and Steve share powerful insights about authentic selling through exceptional service and genuine relationships. If you're tired of pushy sales tactics and want to learn how to grow your business through real connections and outstanding delivery, this episode is for you.
Key Takeaways:
- Learn the SALE methodology framework for authentic selling:
- Safety: Building trust in your offering
- Alignment: Matching product to customer needs
- Lucrative: Ensuring clear return on investment
- Effective: Demonstrating practical value
- Understanding why exceptional service is your best sales strategy through real-world examples from luxury dining and cycling experiences
- How to transform your sales process from uncomfortable "selling" to natural relationship building
- The importance of maintaining service quality before AND after the sale
- Practical strategies for giving potential clients a genuine experience of your work
Special Announcement:
Superabound is launching their first-ever Sales Mastery Course—a 6-week program teaching service-based entrepreneurs how to sell authentically without scripts or manipulation. Early bird pricing available at besuperabound.com/sales
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