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320: Mistakes Service-Based Businesses Make (and how to fix them)

Entrepreneurship • Jan 15, 2025 12:00:00 AM • Written by: Erin Aquin & Steve Haase

In this eye-opening episode of the Superabound Podcast, Erin and Steve dive deep into three critical mistakes that are holding back service-based businesses in today's market. As traditional marketing tactics become less effective and more expensive, discover why some businesses are struggling while others thrive in the new landscape of authentic, relationship-based sales.

  • 🎯 Learn why making your business story all about yourself (instead of your clients) is driving potential customers away - and how to fix it
  • 💰 Uncover the dangerous trap of over-investing in marketing while under-delivering on service - and why this common mistake is killing repeat business
  • 🌟 Discover why "bare minimum" service delivery is no longer enough in today's market, and how to create experiences your clients can't help but rave about

If you're a coach, consultant, practitioner, or service-based business owners who wants to build sustainable growth through genuine client relationships instead of aggressive marketing tactics, this episode is for you.

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Erin Aquin & Steve Haase