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Ep 27: Sips and Shifts—Why Every Client Needs a Different Medicine (Pt 2)

Entrepreneurship • Apr 1, 2026 9:31:55 AM • Written by: Erin Aquin

In part two of our episode we talk about why warmth is not the opposite of serious coaching but a pathway to lasting changes for clients. Sometimes warmth is the most serious thing you can offer a client who sees themselves in harsh light.

We talk about what actually helps clients who find the “tough love” storyline tempting, and swap notes on the kinds of tools that feel like medicine instead of a cookie-cutter script.

A few things we get into:

  • Deep curiosity as a genuinely healing force (yes, even in business coaching)
  • Creating low-stakes “rehearsal” space, where imagining something is not the same as committing to it
  • Inviting different selves into the room (including your "CEO self")
  • Past-self and younger-self work, including playful ways to reconnect with joy
  • Role play for hard conversations and marketing

Beverages for the show:

  • Erin is drinking a carrot–apple–ginger–celery–lime–beet juice.
  • Elana has an apple cider seltzer with berries.

Connect with us:

Erin Aquin is a Master Certified Life Coach and co-author of the #1 bestseller "Superabound: Live the Life the Universe is Dreaming For You." She provides whole life coaching for business owners, integrating success and personal fulfillment through her unique all-in-one approach.

Learn more at besuperabound.com

Elana McKernan is a Master Certified Life and Creativity Coach who specializes in helping perfectionists create more by treating themselves better. You can check out her free content here and learn more about coaching with her here.

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Erin Aquin