Building a High-Value Business: Why Generosity Isn't About Low Prices

There's a persistent myth in the entrepreneurial world that goes something like this: "I need to make my services affordable so everyone can access them." While this sentiment comes from a genuine desire to help others, it's actually based on a misconception that keeps the most heart-centered, service-oriented business owners trapped in cycles of overwork and underearning.

In fact many of us were taught explicitly that charging premium prices means being exclusive or greedy.

But what if the opposite were true?

What if charging more actually allowed you to serve more deeply, create greater impact, and be more generous with your gifts?

Let's challenge this misconception together and explore how a premium business model creates more value for everyone involved—including those who never directly purchase your high-ticket offerings.

When I started my very first business as a young entrepreneur, I followed the conventional advice: charging as little as possible hoping it would help me reach more people.

I quickly discovered that this approach was not only exhausting, it put me in a precarious financial situation. And living in survival mode meant I couldn’t grow my business or invest in my skills to create meaningful change with my customers.

The turning point came years later, when I began a coaching business and embraced a counterintuitive approach: focusing on premium, higher-priced offerings that deliver exceptional value.

This shift changed everything for me, and it’s worth talking about, whether you’re just starting a business or you’ve been at it for years and feel stuck in a pricing mindset that’s holding back your growth.

No matter where you are in your journey here is the truth: your time and energy are your most precious resources.

That is the first reason that embracing a premium model can be so refreshing.

It allows you to work with fewer clients while generating sustainable revenue. Instead of spreading yourself thin across dozens of lower-paying clients, you can focus deeply on delivering exceptional results to a select few who are influential in their field and can create ripple results in the world.

This focused approach accelerates your learning curve. By working intensively with a small number of clients, you'll develop expertise more rapidly than if you were juggling many surface-level relationships. Each client becomes a case study in what works, allowing you to refine your methods and build confidence in your approach.

Perhaps most importantly, premium services create the space for you to truly delight your customers. When clients invest significantly in working with you, you can invest significantly in them—customizing your approach, providing additional support when needed, and going above and beyond to ensure their success.

The Client Experience Advantage

Even newer business owners who embrace this model discover something remarkable: their clients are happier, more engaged, and more successful.

This happens because:

• Higher investment naturally leads to higher commitment. When clients pay premium rates, they show up ready to do the work and implement your guidance.
• You can build personalized relationships rather than automated systems. Getting to know each client deeply means you can anticipate their needs and tailor your support accordingly. In a world that feels so automated with clients always wondering what is real and what is a template or AI response, real human connection matters.
• You have the bandwidth to celebrate wins, troubleshoot challenges, and make your clients feel truly seen and supported throughout their journey.

These delighted clients often become your most powerful inspiration. Many will naturally want to share their transformational experiences with others or may become repeat customers themselves.

Why the Premium Approach Creates More Freedom

Working with fewer, more committed clients who invest in their work with you creates a beautiful business ecosystem. Instead of constantly chasing new leads to replace those who churn from low-commitment programs, you can build deep relationships with people who are truly ready for the work you can do with them.

Personally, I have tested a lot of things in my current business as a coach. And when I am solely focused on VIP work or small group programs, it means I don't need a massive teams or complex systems to manage all the things. Instead, I can operate with intention, focusing my energy on what matters most: helping people realize the life the Universe is dreaming for them.

The Ripple Results

Doing that deeper work of helping business owners and leaders means the impact extends far beyond that individual I am working with. It touches their team, their customers, their families, and their communities.

One client who experiences a breakthrough in their business might go on to positively influence hundreds or even thousands of others.

This took me years to fully understand but now that I see it, it has helped me stop trying to make something for everyone.

What About Being Accessible?

Perhaps most surprisingly, focusing on premium services, when done well, actually allows you to be more generous, not less. For instance, the profitability of my VIP programs means I can create and freely share valuable content through The Superabound and Coaching Mixer podcasts, my blog and other free resources.

Having a successful business allowed my company to fund several extensive book projects including Superabound: Live the Life The Universe Is Dreaming For You. That book took several years to write and many tens of thousands of dollars to produce and distribute.

Now anyone who wants to learn some of the tools we use in my highest ticket program can do it for less than $40 or can listen to thousands of hours of teaching for free on one of my podcasts.

Without a premium service, creating those accessible resources would never have been possible.

The Freedom to Innovate and Evolve for You as a Human

Finally, there is the part that most people overlook—what a premium model gives you, the human being.

This is something precious: space to breathe, think, and create.

Instead of running on the hamster wheel of constant marketing and delivery, you can invest time in developing new methodologies, refining your approach, and truly serving your clients at the highest level.

You have the space to self-invest and to be the kind of person your customers feel better around.

This breathing room translates directly into better results for everyone you serve and interact with, creating a virtuous cycle of impact and innovation.

Building Your Own Generous Business

If you're feeling called to create a business that generates both profit and purpose without burning you out, I invite you to consider how this approach might work in your business.

Imagine having fewer clients who pay you more and who value your expertise so deeply that price becomes secondary to their results. Imagine the freedom of a business model that allows you to be generous while also supporting your ideal lifestyle.

This isn't just possible—it's the future of meaningful entrepreneurship. And we're here to help you bring it to life in a few ways.

If you are an established business owner who wants holistic support building your high-value business, I invite you to apply for a VIP consultation.

And if you are ready to start a business—maybe for the very first time—you don’t have to do it alone. The Superabound Business Launch program gives you the exact tools and support you need to launch with clarity and confidence.

Enrollment is open now at besuperabound.com/business, but only for a limited time. Don’t wait to take the first step toward building a business that truly supports the life you want.