If you’ve ever felt pressured in a sales conversation—or worried that you were pressuring someone yourself—you’ll want to hear this episode. Erin and Elana dive into the messy realities of selling coaching, sharing their own horror stories and the lessons that came out of them.
Instead of following “proven” formulas that feel misaligned, they explore what it looks like to build trust, create genuine connections, and let clients make empowered choices. The conversation is candid, funny, and refreshingly real about the challenges of running a service-based business.
What you’ll hear in this episode:
Why high-pressure sales tactics don’t work for values-driven coaches
How to create renewal conversations that feel respectful and client-led
The hidden costs of starting a coaching business without financial runway—and how to give yourself more space
What to do when you feel resistance toward “industry best practices”
Why lowering the stakes (with hobbies, support systems, or mindset shifts) makes you a better coach
This episode is a must-listen if you’ve ever thought, “There has to be a better way to sell coaching than this.”
Ingredients:
Seedlip (non-alcoholic botanical spirit)
Fresh thyme (infused in honey and sun)
Honey
Soda water
Lemon
Method:
Ingredients:
Sparkling water (or soda water)
Fresh blackberries (muddled)
Fresh lemon juice
Maple syrup (to taste, in honor of Canada)
Fresh thyme
Method:
Like this show? Leave a review on your favourite podcast app
Have a topic you want us to talk about or a drink to try? Follow us on Instagram and tell us about it:
https://www.instagram.com/elanamckernan/
https://www.instagram.com/besuperabound/
Erin Aquin is a Master Certified Life Coach and co-author of the #1 bestseller "Superabound: Live the Life the Universe is Dreaming For You." She provides whole life coaching for business owners, integrating success and personal fulfillment through her unique all-in-one approach.
Learn more at besuperabound.com
Elana McKernan is a Master Certified Life and Creativity Coach who specializes in helping perfectionists create more by treating themselves better. You can check out her free content here and learn more about coaching with her here.
Watch here:
Listen here: