Last week I gave you the exact process I work through when I make a major pricing change in my business. If you missed it you can follow the process here and see if it resonates with you.
Since I am raising my rate across all programs on September 1, 2022, I wanted to show you word-for-word how I do this in the most transparent and drama-free way possible.
If you love it, please feel free to adapt, personalize and USE this messaging in your business. I am cheering you on.
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Subject line options: "Important price change happening soon"
or
"If you have ever wanted to work together, open this email"
The Email:
"Hi there,
You might know by now that around here we do business a little differently than most.
As a spiritually-minded entrepreneur, it's important to me that if you are in my community you have all the information you need when it comes to our programs, including any major pricing changes.
Also, I wouldn't want to find out that someone's prices just changed and I missed it by a few weeks, so I want to prevent that experience for you too.
If you have been thinking of joining one of our programs, here is what you need to know:
On September 1, 2022 the investment to work together is going to change.
The Vision + Process Mastermind will go from $8,000 USD to $10,000 USD
VIP Private Coaching (20 sessions over six months) will go from $12,000 USD to $15,000 USD
VIP retreats will continue to be priced based on length, location and specific details to be determined during a consultation.
If you are interested in working with me at the current prices just hit reply, tell me what program you are most interested in and I will share the next steps to make sure we find you a great fit.
Finally, I will never pressure you to work with me and I will always tell you the truth, (from my intuition to yours) about what I see. Your growth as an entrepreneur is important to me and I am here to help, even if it means I point you in the direction of another Coach or program.
So don't be shy if you are interested in speaking with me, just hit reply.
All the best,
Erin"
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And that 👆 is word-for-word how I let my community know that prices are changing AND that I value every single person on my list.
My clients will get a slightly different version of this email with what I call a "loyalty offer" that will allow them to keep my current prices for an additional round of coaching.
I hope this inspires you to do things YOUR WAY, especially if you have never been comfortable with high pressure sales or hiding your prices on a consultation (and might be feeling vulnerable).
And, if you have been thinking of working with me, this is not drill. My prices are changing September 1 so email me at hello@revitalizeyourrelationship.com and let me know you want more information about getting started at my current prices.